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Nurturing National Assets: The UAE's Focus on Emirati Talent Attraction and Retention

The UAE has experienced a significant transformation over the past few decades, evolving from a group of small desert emirates into a global hub of commerce, tourism, and innovation. The nation’s focus on attracting and retaining Emirati talent is central to this growth. UAE companies understand the value of local talent, not just for the sake of national pride, but also to ensure long-term development that meets local needs and aspirations. Companies have developed strategies to attract and retain the best Emirati talent.

Cultural Alignment and National Identity

One of the primary attractions for Emiratis in local companies is the sense of cultural alignment. The UAE has a rich cultural heritage, and despite its rapid modernization, the essence of Emirati traditions remains paramount. Companies that respect, value, and promote Emirati customs and traditions are viewed more favourably. For example, recognizing important national events and holidays and ensuring work environments are aligned with local customs can significantly enhance an Emirati's sense of belonging.

Emiratisation Policies

The government has launched several Emiratisation initiatives to increase the number of Emiratis in the private sector. While these policies require specific quotas for Emiratis in various sectors, businesses have seen them as an opportunity. They meet these quotas and actively engage with local communities, universities, and colleges to recruit fresh Emirati graduates and place them in roles that challenge and grow their skills.

Professional Development and Training

Emiratis, like any other professional, want to advance in their careers. Companies invest heavily in training and development programs tailored to the needs of their Emirati workforce. Companies ensure that their employees have access to the most up-to-date tools and knowledge, allowing them to compete on a regional and global scale.

Flexible Working Conditions and Benefits

Work-life balance is essential for modern professionals. To meet the changing needs of the workforce, many companies have implemented flexible working hours, remote work opportunities, and extended maternity and paternity leaves. Furthermore, benefits such as housing allowances, educational assistance for children, and healthcare packages make these companies even more appealing.

Community Engagement & Corporate Social Responsibility (CSR)

Emirati professionals strongly support corporate responsibility initiatives that focus on local issues. Whether environmental conservation in desert landscapes, assisting local artists and businesses, or promoting Emirati arts and literature, such CSR initiatives demonstrate a company's commitment to the larger community and values.

Clear Career Pathways

A clear career progression system ensures Emiratis see a future in the company. Emiratis are more motivated to stay and advance within the organization if they understand where they currently stand and what is required to advance. Regular appraisals, feedback systems, and open lines of communication with management all help to strengthen their commitment.

Inclusive Work Environment

A welcoming environment where Emiratis feel their voices are heard and their opinions are valued is critical to retention. Companies that appreciate employee input at all levels and promote diversity are better positioned to retain their Emirati workforce.

The UAE's ambition to be a global leader across various sectors rests heavily on its ability to harness the potential of its locals. The strategies adopted by UAE companies are a testament to their understanding of this fact. By fusing the nation's cultural essence with modern corporate practices, these companies create an environment where Emiratis can thrive, ensuring long-term growth.

Companies interested in Emiratisation can reach out to ManpowerGroup UAE: