Trade Marketing Specialist

Posted Date about 2 months ago
Location Dubai
Discipline Marketing
Job Reference 32210
Salary 0.0
Role Description:
The Regional Trade Marketing Specialist’s role is to define and manage all tasks related to POSM (budgets, buying, planning & distribution, POS communications, quality among other tasks) for the assigned channels and brands.

An important function of this role is to be the focal point & connection between suppliers, marketing and local trade
marketing and sales.

Determine POSM strategy and structure.
• Build Regional GAC Canvas Plan for OOS Projects
• Create/Conceive impactful POSM concepts and solutions for the OOS activities.

POSM (Hard and Soft) Buying:
• Develop and optimize Hard POSM (Including permanent visibility projects) ensuring efficiencies and creativity
• Develop and optimize Soft POSM ensuring efficiencies and creativity
• Manage suppliers in line with GRC requirements (contracts, invoices, PODs)
• Write POSM development briefing for Suppliers (based on input local TM / DTR)
• Get quotations based on briefing and create PR for POSM and Visibility Projects
• Test & Approve displays and new concepts / mock-ups

POSM (Hard & Soft) Tracking and Management:
• Coordinate shipments to countries and warehouses
• Collect input from Distributor to prepare monthly reporting.
• Coordinate physical counting in warehouses (twice per year)
• Aligning the action points for the POSM leftover
• Building initial POSM calendar for all countries and maintaining the POSM calendar in collaboration with sales

POSM Budget
• Develop Regional Annual POSM budgets including visibility plan
• Track the Budget
• Meet and align on POSM Budget with Finance and marketing team on monthly basis

• Experience: 2 to 5 years in FMCG (trade marketing or sales) in the Gulf region. Procurement is a plus.
• Qualifications: University degree (bachelor, preferable in business).
• Required skills: POSM mastery, Project Management, Budget management, Shopper Marketing, Sales fundamentals, Marketing Basics.
• Technical Skills: Excel, power point, SAP procurement end to end process (secondary).