Social and Digital Marketing Manager

Posted Date 11 months ago
Location United Arab Emirates
Job Reference 3505
Salary 0.0
This is a 6 months contract role for EXPO2020. Immediately available candidates are preferred. Responsibilities: ? Deliver valuable, insightful and relevant copy and related content for internal and external use. The content should be purposeful, branded copy for targeted personas, promotions and programs that drives relevant engagement for marketing collateral, website, videos, presentations, emailers, social media. ? Manage all content related to District 2020 social media channels and website, including copywriting, creative content conceptualization (with the brand team) ? Day-to-day social media community management as well as editing and publishing social media content, working with the brand team ? Responsible for creating and maintaining posting schedule & tying promotion to all social platforms ? Monitoring and reporting social media content performance utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. ? Assisting in executing and cascading online marketing campaigns & content across brand channels; i.e. content curation, planning, scheduling ? Deploying digital media tactics, such as SEO, online marketing, email marketing ? Develop long-term social media strategy that aligns with the team's Marketing objectives, and fulfil all associated responsibilities liaising with brand team on creative asset conceptualization ? Conducting in-depth research on industry-related topics in order to develop original content ? Manage and execute email marketing strategy by creating HTML emails ? Report on data analytics, against KPIs, and adjust strategies and tactics for optimization accordingly Knowledge, Qualifications and Skills required ? Excellent time management and organisational skills ? Ability to work under pressure, against deadlines and strong-problem-solving capabilities ? Creative thinking, ability to originate ideas and concepts ? Be up to date with the latest trends & best practices in online marketing ? Have proven experience in social media marketing & campaigns ? Strong understanding of social media algorithms ? Strong understanding of website and digital media analytics ? Strong understanding of social media paid promotion ? Strong English & Arabic is a must ? Strong knowledge and experience in LinkedIn preferred