Senior Marketing Manager

Posted Date over 2 years ago
Location United Arab Emirates
Discipline Marketing
Job Reference 30801
Salary 30000.0
Our client a market leader in derma and hair care is currently recruiting for a Senior Marketing Manager.  The ideal candidate would be responsible to manage existing marketing operations along with expansion of the existing account and be responsible for strategic marketing activities. The candidate should be self-motivated individual and a positive team player with experience managing a team.

The Senior Marketing Manager will be handling the various activities in marketing as highlighted:

Digital Marketing:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with agencies and other vendor partners
  • Collaborate with internal teams to create landing pages and optimize user experience

 

Trading Marketing

  • Negotiating pricing with vendors to ensure that products are sold at the best possible price while maintaining profitability
  • Developing marketing campaigns and promotional strategies based on product features and target markets
  • Developing pricing strategies to increase sales of a product without sacrificing profit margins
  • Managing the company’s relationship with suppliers, including negotiating contracts and managing inventory levels
  • Identifying potential new markets for the company’s products or services via research, analysis, and meetings with potential clients

Medical Marketing

  • Provide input and implement and execute comprehensive segment specific marketing/development plan. Based on understanding of professional and consumer trends to drive sustained growth of the brand and organization.
  • Develop go-to-market strategy for designated segment responsibilities.
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
  • Annual sales planning process for respective product / segment responsibilities.
  • Actively plan and modify as needed
  • Develop pricing strategy for the full range and the proper price increase whenever needed.
  • Managing the entire range life cycle from strategic planning to tactical activities
  • Budget Planning &monitoring to ensure budget resources are used appropriately &accordingly to the promo-plan.
  • Create marketing presentations.

Job Requirements and qualifications

  • BS/MS degree in Marketing or Medical or a related field
  • Strong analytical skills and data-driven thinking
  • From 8-9 years of experience
  • People management skills to interact with staff, colleagues and cross-functional teams, and third parties