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|Posted Date||about 2 months ago|
Do you have a passion for technology and excel in consumer/retail marketing?
Our Client is looking for a highly skilled B2C marketing professional to join the EMEA South Retail & Online (R&O) Marketing Team to own all aspects of the regional marketing plan for the consumer/retail business across MEA. This will include ownership of channel marketing plans with key retailer partners (both online + offline), management of standalone & retailer co-op campaigns, and the coordination of local through-the-line marketing initiatives (e.g. digital/social media).
You will be based in Dubai, will report to the Senior Manager, EMEA South of Retail & Online Marketing (based in France), and will be part of a global marketing organization.
The role requires you to lead the consumer/retail marketing plan across MEA (mainly UAE, Israel, Turkey, KSA, South Africa)
Main responsibilities include:
§ Execution of the R&O channel marketing plan, working directly with key retailers in key MEA countries to implement activities such as in-store displays & training, to-channel and through-channel communications, co-op sell-out campaigns and online initiatives
§ Working hand-in-hand with local sales account teams to develop & execute specific sell-out campaigns for priority partners, agreeing targets for run-rate uplift and measured against these
§ Identifying new opportunities for retail excellence within priority partners to drive incremental sell-out
§ Planning, delivering & measuring the effectiveness of digital campaigns with retail partners, and ensure that the Client's online presence is maximized within partner e-shops/e-commerce sites (brand pages, product detail pages or inclusion in partner online campaigns)
§ Through training & education, creating brand advocates amongst retail sales associate to help tell the brand story and drive sell through
§ Management of through-the-line marketing initiatives locally, including (but not limited to) digital retargeting campaigns, social media campaigns and email marketing
§ Coordination of the PR plan in collaboration with PR team
§ Negotiation & management of the overall MEA R&O marketing budget (including marketing opex, MSF, co-op funds and retail space fees)
§ Reporting on retail/online marketing execution and performance against agreed metrics on a monthly basis & attend MEA Quarterly Business Reviews
We expect that you have the following competencies and experience:
or regional role