Media & Digital Marketing Manager

Posted Date about 1 month ago
Location Dubai
Discipline Finance & Banking
Job Reference 30345
Salary 0.0

Role - Media & Digital Marketing Manager

This is a Contract role under Manpower  (December 2021 – Oct 2022)

Job Description

Reporting to the Head of MENA Marketing, the role will be responsible for leading the implementation of the Client’s Brand, Media & Digital marketing strategies to support the achievement of  business and brand objectives across MENA.  The position will also support the Head of MENA Marketing in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Facebook & Google

Principle Responsibilities / Key Results Area

Digital & Social Media Marketing Planning

  • Drive implementation of the MENA digital marketing focus across all communications and platforms, content management for all digital assets
  • Assist in developing integrated digital, mobile, social media programs based on  marketing needs
  • Help in driving digital innovation agenda through implementing new digital, social, mobile platforms, applications, media and trends into marketing efforts and position the client as a digital leader in marketing in MENA
  • Developing content and best practices to support regional marketing teams for client interactions
  • Provide consultancy to banks on best practice relating to Digital & Social Media Marketing
  • Collaborate with marketing platform partners (Facebook, Twitter, Google) to stay abreast of new trends, products/solutions and ensuring the Client is making the best use of their technologies
  • When required collaborate with global and regional teams for digital deliveries
  • Ensure all operational aspects of key platforms (Facebook, Twitter, Google content and others) are managed consistent with global guidelines and direction, including frameworks, processes, policies and updates
  • Brand & Media Management
  • Act as a key resource and centre of expertise for MENA to ensure all communications adhere to brand standards and brand architecture, with oversight of all marketing communication.
  • Act as the custodian of brand in MENA.; ensure all communications and programmes adhere to brand standards and brand architecture.
  • Provide brand & media related consultancy and support to local business & functional teams
  • Provide consultancy to banks on best practices relating to brand & media .
  • Work with the media agencies to ensure efficient use of media monies for all marketing campaigns and promotions
  • Act as the MENA point of contact for marketing services from the hub and Global Marketing for concept testing and global brand communication.

Agency Management

  • Manage, motivate & inspire the key agencies/vendors to deliver outstanding results the team need to accomplish the agreed upon brand & digital strategy and plan

Digital Project Management

  • Work together with key stakeholders to define, implement and project manage digital and social media programs and communication plans in MENA that truly supports business goals
  • Manage the content selection and publication process through appropriate agencies
  • Manage social media strategy and execution in line with country marketing or product manager’s objectives

Digital Skill Development

  • Update MENA Marketing team with best practices, case studies and benchmarks in digital, social media and mobile
  • Constantly develop knowledge in the digital domain to best support the Client’s leading status in the digital domain

Key Performance Indicators

  • Incorporate digital metrics analysis and analytics into strategic frameworks in a way that aligns with business goals and deliver measurable results Track and manage monthly and annual web, mobile digital marketing and social media KPIs and budgets
  • Manage all digital web, mobile social media platforms ensuring consistency, information accuracy and efficiency
  • Ensure cost efficiency of all digital projects
  • Completion of scheduled number of projects across business units and geographies as indicated in marketing plans

Qualifications

  • Seasoned, results-oriented digital marketing executive with at least 5 - 7 years progressively responsible experience of digital marketing, with a solid knowledge of social media best practices
  • 5-7 years in a marketing function in a corporate, matrixed, preferably global organization, handling responsibilities including brand & media
  • Experience managing external advertising and marketing communications agency partners, including digital specialty agencies.
  • Bachelors/Degree required and MBA preferred with a concentration in Marketing or Business administration
  • Experience in setting a vision for a team and for a company’s digital strategy Domain knowledge and depth of experience in social, mobile, paid and organic search, online display, digital media planning, website engagement and technologies that foster online engagement and response.
  • Solid grounding in creating a framework for metrics and technologies for digital measurement
  • Strategic thinking and thought leadership with a mindset of innovation, intellectual curiosity and client / consumer insight capability
  • Analytical skills and ability to develop quantitative models, e.g. business case, forecasting
  • Roll up your sleeves mentality
  • Consummate team player
  • Effective with all levels of the organization in an environment of minimal hierarchy
  • Strong written and oral communication, including large-group presentations