Jobs

Role - Media & Digital Marketing Manager

This is a Contract role under Manpower  (December 2021 – Oct 2022)

Job Description

Reporting to the Head of MENA Marketing, the role will be responsible for leading the implementation of the Client’s Brand, Media & Digital marketing strategies to support the achievement of  business and brand objectives across MENA.  The position will also support the Head of MENA Marketing in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Facebook & Google

Principle Responsibilities / Key Results Area

Digital & Social Media Marketing Planning

• Drive implementation of the MENA digital marketing focus across all communications and platforms, content management for all digital assets
• Assist in developing integrated digital, mobile, social media programs based on  marketing needs
• Help in driving digital innovation agenda through implementing new digital, social, mobile platforms, applications, media and trends into marketing efforts and position the client as a digital leader in marketing in MENA
• Developing content and best practices to support regional marketing teams for client interactions
• Provide consultancy to banks on best practice relating to Digital & Social Media Marketing
• Collaborate with marketing platform partners (Facebook, Twitter, Google) to stay abreast of new trends, products/solutions and ensuring the Client is making the best use of their technologies
• When required collaborate with global and regional teams for digital deliveries
• Ensure all operational aspects of key platforms (Facebook, Twitter, Google content and others) are managed consistent with global guidelines and direction, including frameworks, processes, policies and updates
• Brand & Media Management
• Act as a key resource and centre of expertise for MENA to ensure all communications adhere to brand standards and brand architecture, with oversight of all marketing communication.
• Act as the custodian of brand in MENA.; ensure all communications and programmes adhere to brand standards and brand architecture.
• Provide brand & media related consultancy and support to local business & functional teams
• Provide consultancy to banks on best practices relating to brand & media .
• Work with the media agencies to ensure efficient use of media monies for all marketing campaigns and promotions
• Act as the MENA point of contact for marketing services from the hub and Global Marketing for concept testing and global brand communication.

Agency Management

• Manage, motivate & inspire the key agencies/vendors to deliver outstanding results the team need to accomplish the agreed upon brand & digital strategy and plan

Digital Project Management

• Work together with key stakeholders to define, implement and project manage digital and social media programs and communication plans in MENA that truly supports business goals
• Manage the content selection and publication process through appropriate agencies
• Manage social media strategy and execution in line with country marketing or product manager’s objectives

Digital Skill Development

• Update MENA Marketing team with best practices, case studies and benchmarks in digital, social media and mobile
• Constantly develop knowledge in the digital domain to best support the Client’s leading status in the digital domain

Key Performance Indicators

• Incorporate digital metrics analysis and analytics into strategic frameworks in a way that aligns with business goals and deliver measurable results Track and manage monthly and annual web, mobile digital marketing and social media KPIs and budgets
• Manage all digital web, mobile social media platforms ensuring consistency, information accuracy and efficiency
• Ensure cost efficiency of all digital projects
• Completion of scheduled number of projects across business units and geographies as indicated in marketing plans

Qualifications

• Seasoned, results-oriented digital marketing executive with at least 5 - 7 years progressively responsible experience of digital marketing, with a solid knowledge of social media best practices
• 5-7 years in a marketing function in a corporate, matrixed, preferably global organization, handling responsibilities including brand & media
• Experience managing external advertising and marketing communications agency partners, including digital specialty agencies.
• Bachelors/Degree required and MBA preferred with a concentration in Marketing or Business administration
• Experience in setting a vision for a team and for a company’s digital strategy Domain knowledge and depth of experience in social, mobile, paid and organic search, online display, digital media planning, website engagement and technologies that foster online engagement and response.
• Solid grounding in creating a framework for metrics and technologies for digital measurement
• Strategic thinking and thought leadership with a mindset of innovation, intellectual curiosity and client / consumer insight capability
• Analytical skills and ability to develop quantitative models, e.g. business case, forecasting
• Roll up your sleeves mentality
• Consummate team player
• Effective with all levels of the organization in an environment of minimal hierarchy
• Strong written and oral communication, including large-group presentations