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Marketing Director – Digital Healthcare
Location: Abu Dhabi, United Arab Emirates
Employment Type: Permanent, Full-Time
Job Description
The Marketing Director will lead the development and execution of marketing strategies to promote healthcare technology solutions, with a focus on data and AI-driven products. This role requires a seasoned marketing professional with expertise in B2B technology marketing and healthcare industry knowledge to drive brand awareness and demand generation. The Marketing Director will collaborate with product teams, sales, and executive leadership to position the organization as a leader in healthcare innovation in Abu Dhabi.
Key Responsibilities
Marketing Director - Digital Healthcare
| Posted Date | 14 days ago |
| Location | United Arab Emirates |
| Discipline | Information Technology |
| Job Reference | 33688 |
| Salary | 0.0 |
Location: Abu Dhabi, United Arab Emirates
Employment Type: Permanent, Full-Time
Job Description
The Marketing Director will lead the development and execution of marketing strategies to promote healthcare technology solutions, with a focus on data and AI-driven products. This role requires a seasoned marketing professional with expertise in B2B technology marketing and healthcare industry knowledge to drive brand awareness and demand generation. The Marketing Director will collaborate with product teams, sales, and executive leadership to position the organization as a leader in healthcare innovation in Abu Dhabi.
Key Responsibilities
- Develop and implement marketing strategies to promote Data & AI solutions in the healthcare sector.
- Lead brand positioning, content creation, and thought leadership initiatives to enhance market presence.
- Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive lead generation.
- Collaborate with product teams to create compelling messaging for healthcare interoperability, AI, and cloud-based solutions.
- Conduct market research and competitive analysis to identify trends and opportunities in healthcare technology.
- Drive event marketing, including trade shows, webinars, and industry conferences, to showcase solutions.
- Develop metrics-driven marketing plans to measure campaign effectiveness and ROI.
- Build and mentor a high-performing marketing team to execute strategic initiatives.
- Ensure marketing materials comply with healthcare regulations and industry standards.
- Partner with regional stakeholders to tailor marketing strategies for the Abu Dhabi market.
- 12+ years of experience in B2B marketing, with at least 5 years in a leadership role within the healthcare or technology sector.
- Proven expertise in marketing data-driven and AI-powered solutions to healthcare organizations.
- Strong knowledge of digital marketing tools (Google Analytics, HubSpot, Marketo) and campaign management platforms.
- Familiarity with healthcare industry trends, regulations (HIPAA), and interoperability standards (FHIR, HL7).
- Exceptional communication, storytelling, and presentation skills.
- Experience managing cross-functional teams and external agencies.
- Ability to translate technical concepts into compelling marketing narratives.
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- Experience in healthcare technology marketing in the Middle East.
- Familiarity with UAE-specific marketing regulations and cultural nuances.
- Comprehensive marketing strategy for healthcare Data & AI solutions.
- High-impact digital and event-based marketing campaigns.
- Thought leadership content showcasing healthcare innovation.
- Metrics-driven reports on campaign performance and ROI.
- Regional marketing materials tailored for Abu Dhabi audiences.
- Be part of a flagship healthcare innovation transforming lives in Abu Dhabi.
- Gain mentorship and exposure to cutting-edge technology in digital health.