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R e s p o n s i b i l i t i e s / T a s k s
Regional responsibility for the customer:
- Analyzes customer’s market, business targets & strategy, issues, needs, processes, value chain and key business drivers
- Activate market intelligence and professional network to develop new opportunities
- Benchmark, gap analysis and custom elaborated approach of major retailer’s prospects
- Contract, offer and tender handling on a regional basis
- Monthly reporting on the customer in a total overall view (Hi-Low; Figures like turnover, profit, MK spending, activities etc.)
Responsibility for build-up and maintenance of customer contact scheme with all relevant parties in the headquarter of the customer
Definition of regional customer strategy (3 years plan) in terms of:
- hunting list & prospect plan
- potential & Company internal position
- sell-out
- pricing
- product & brand portfolio
- sales channel and competitive situation for the customer
Support IKAM Group Head & Regional AFM Sales Heads with input for budgeting, FC and MARCOM spending