Brand Marketing Coordinator - Arabic speaking

Posted Date about 1 month ago
Location United Arab Emirates
Discipline Media & Entertainment
Job Reference 30611
Salary 0.0
This is a Contract role through ManpowerMe - 12 months renewable contract 

Areas of Responsibility

Strategic Marketing

  • Support the implementation of effective and efficient fully integrated marketing campaigns for Disney+ growth strategies and plans including but not limited to writing briefs, creating and implementing promotional strategies, managing marketing assets and briefing agencies
  • Understand attitudes and behaviours of key audiences, where to connect with them, and with what content
  • Build and maintain direct relationships with media and creative agencies
  • Stay current on business issues, industry trends, and technology advances

Reporting and Analysis

  • Evaluate relevant insights, platform data and competitive environment, applying insights to gain competitive advantage
  • Effective and efficient budget management including raising Purchase orders & ensuring all payments to external vendors are managed appropriately

Media Marketing

  • Day to day management of our media activities & media plans, working with campaign leads to identify and implement opportunities to amplify brand campaigns
  • Facilitate approvals of marketing collateral with UK and US counterparts
  • Creation or Post Campaign Analyses and sharing successes/key learnings with the wider team

Agencies and External Creative Houses

  • Liaising with both media and creative agencies, ensuring briefs are clear and campaigns align with Disney+ brand strategies and KPI’s
  • Working closely with the creative team to ensure management and delivery of all creative in a timely manner
  • Liaising with approved vendors for the creation of relevant and memorable merchandise to promote Disney+ throughout the year


Experience and Professional Qualifications Required

  • Minimum 3 years Marketing experience
  • Proven experience within marketing media channels ideally in the MENA region working across high profile multi-media campaigns
  • Ability to plan, organise, manage and analyse campaigns
  • Experience writing briefs, managing media and creative agencies and budgets
  • Detailed knowledge of the market & media landscape in MENA as well as the digital media industry
  • Has managed relationships with advertising, PR, creative and media buying agencies

Skills Required

  • Bilingual, fluent in written and spoken English and Arabic
  • Good strategic Marketing capabilities
  • Highly organised with excellent ability to manage own and others time
  • Strong multi-tasker: managing multiple projects and campaigns at the same time
  • Strong team player – positive and proactive
  • Ability to work in a fast paced, high pressured environment
  • Excellent computer and Microsoft Office skills (Excel, Word, PowerPoint).
  • High levels of attention to detail